Dan J. Alpert has been selected as one of the nation’s top attorneys by RBR+TVBR readers.
DAN J. ALPERT
Attorney
When one’s personalized license plate reads “COMMLAW,” talking regulatory policy for radio and television broadcasting is serious business. That’s likely a key reason Dan J. Alpert has been selected as one of the nation’s top attorneys by RBR+TVBR readers. Alpert’s enthusiasm for the broadcasting field began as he followed the career of his brother, former ABC Radio Correspondent David R. Alpert. It continued at Northwestern University, where he was part of the on-air newscast staff at campus radio station WNUR. At the George Washington University. National Law Center, Alpert first became exposed to coursework in broadcast regulation. He moved into the field of communications law in 1983 at communications law firm. Fletcher, Heald & Hildreth.
Alpert then practiced law at two fullservice corporate law firms before establishing his own legal practice in 1992, focusing entirely on communications law. Well-known as a workaholic by his clients and friends, he works literally day and night to get his clients’ applications filed and granted and their FCC problems solved. His other big “claim to fame” is that he is a former 20-plus-year member of the Washington Redskins Marching Band. And what does he see as the one thing that is most vital to the future success of the radio broadcasting industry?
“Radio must actively embrace new technologies,” says Alpert. “Nothing prevents broadcasters from doing things such as supplementing their advertising dollar with a well-run website (which also can generate advertising dollars), podcasts, active involvement in interactive social media, and live video internet feeds, all of which can add an element of excitement and a sense of ‘community’ to stations’ broadcasts. “The radio broadcasting industry must continue to embrace its roots, but also evolve and react to changing times and new public preferences. I proudly represent predominantly local, community-based broadcasters. Local radio can be a strong part of multi-media buying strategies, while emphasizing the particular aspirations and ideals of the local community.”
“Radio must actively embrace new technologies”
